How We Built a Powerful LinkedIn Personal Brand...

Shweta
Jul 25
3 min read

Updated: Jul 25

...for a Director in Eco-Friendly Pest Control

Building a LinkedIn Personal Brand for a Director in Eco-Friendly Pest Control: A Success Story by Simplify Socials.

Client Overview

Name: Gururaj Agnihotri Role: Director, Gumtree Traps Industry: Environmental Services (Pest Control)

Background

Gumtree Traps is India’s leading manufacturer of eco-friendly, glue-based pest control products, offering pesticide-free solutions trusted by industry giants like Godrej, Rentokil PCI, and HiCare. Under the leadership of Gururaj Agnihotri, a veteran with 30+ years in pest management, the company has produced over 102 million glue traps since 2009, all while championing sustainability and public health.

Despite its industry leadership, both Mr. Agnihotri and the Gumtree brand had minimal visibility on LinkedIn. Our objective was to change that by turning his profile into a thought leadership platform, building a LinkedIn Personal Brand, and transforming the company page into a community hub for pest control knowledge.

Our Approach to Building a LinkedIn Personal Brand

✅ LinkedIn Profile Optimization

We revamped Mr. Agnihotri’s LinkedIn profile to:

Reflect his authority, credibility, and story-driven background
Highlight Gumtree’s unique value proposition in the eco-safe pest control space
Improve discoverability and trust for B2B engagement

✅ Strategic Content Creation

We developed and published content across four key pillars:

Educational: Tips on IPM, glue trap usage, and pest behavior
Thought Leadership: Personal experiences from IIMA, industry insights
Brand/Product: Product innovations like the Flyvore Hybrid, D2C launches
Inspirational Stories: Human-focused narratives (e.g., rural entrepreneurs, women in agriculture)

A consistent publishing cadence was maintained with storytelling, visuals, and CTAs tailored to each audience segment.

An illustrated social media post titled ‘50 Weird Facts About Cockroaches,’ featuring images of cockroaches, fun icons, and text highlights such as their ability to live without a head, survive radiation, and hold their breath for 40 minutes. The design is clean, educational, and attention-grabbing.

LinkedIn post by Guru Raj Agnihotri celebrating a recent milestone, showing over 7,800 impressions and 220+ likes. The visual includes a screenshot of the post performance, a success message, and branded elements highlighting the engagement win.

✅ Engagement and Visibility Building

We ensured Mr. Agnihotri remained visible to his target audience through:

Daily interactions with relevant posts and thought leaders
Engagement loops to increase reach and relevance in niche conversations
Post amplification via profile-page cross-sharing

✅ Connection Building (Outreach)

Targeted cold connection outreach included:

1,900+ custom connection requests sent to professionals across India, Kenya, and Tanzania
Personalized messaging crafted to initiate warm, relationship-based conversations
A nurturing flow to move conversations toward discovery calls for Mr. Agnihotri

✅ Company Page Growth & Content

We turned the Gumtree Traps company page into a living knowledge hub by:

Sharing practical tips, product showcases, and sustainability narratives
Promoting team stories, event highlights, and customer education
Driving direct engagement with page followers through tailored content

Results After 6 Months

Gururaj Agnihotri (Personal Profile)

📈 +1,200 new targeted followers 🤝 1,900+ connection requests sent to ideal prospects 👀 168,764+ post impressions 💬 3,945+ total engagements (likes, comments, shares)

Gumtree Traps (Company Page)

👥 +690 new followers (100% organic) 🔍 2,134 unique visitors 📢 68,721+ post impressions 🌐 104 website clicks from page content

Client Testimonial

It was a pleasure working with Mr. Gururaj Agnihotri. Here’s a kind note he shared about our collaboration:

Director at Gumtree Traps, Gururaj Agnihotri praises Shweta for her exceptional social media management and content writing skills, highlighting her strategic efficiency and impactful audience engagement.

Conclusion

Through strategic profile positioning, content-driven engagement, and a community-focused company page, we helped position Gururaj Agnihotri as a trusted voice in sustainable pest management and significantly amplified Gumtree Traps’ digital footprint across India and East Africa.

This project not only enhanced visibility but also created a pipeline of awareness and conversations that supported Gumtree’s broader sales and partnership goals.

Are You Ready to Elevate Your LinkedIn Presence and Achieve Results Like This?

Whether you're a founder, director, or expert in your field, your LinkedIn presence should reflect the authority and impact you bring to the table. If you're looking to turn your profile into a magnet for opportunities, let's talk.

👉 Click here to book a free discovery call today and find out how we can build your personal brand and position you as a thought leader in your industry.