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How SimplifySocials Helped HyFun Foods Amplify Their Brand on LinkedIn
- Shweta
- Jun 26
- 3 min read
Updated: Jun 28
Client: HyFun Foods Agency: SimplifySocials Platform: LinkedIn Campaign Duration: 1 Day Creators Activated: 17
The Challenge
To mark International Burger Day, HyFun Foods, a leading player in India’s frozen food industry, released a clever and heartfelt print ad across major Indian newspapers. The ad paid tribute to global fast-food brands while subtly spotlighting the behind-the-scenes Indian brands like HyFun that power the QSR ecosystem.
HyFun approached us with a challenge: How can we take this message to LinkedIn and make it trend in just one day?
Our Approach
SimplifySocials designed a targeted, high-impact LinkedIn Influencer Marketing Campaign focused on sparking recognition, conversation, and reach, all within a 24-hour window.
We collaborated with 17 handpicked LinkedIn creators across a range of niches including marketing, content creation, AI, and business strategy. Our goal was to reach a wide yet relevant audience with diverse viewpoints, all tied together by a common narrative.
Each creator was equipped with:
A clear brief to highlight HyFun’s role as a “behind-the-scenes” enabler in the food industry.
The vision of HyFun’s MD & CEO, Mr. Haresh Karamchandani: “Made in India, for the World.”
Posting guidelines that encouraged authenticity and alignment with the ad’s tone, respectful, insightful, and focused on storytelling.
The Results
In just one day, the campaign delivered exceptional organic performance:
Creators like Neel Jadhav, Kriti Aneja, and Shitiz Dogra led some of the most engaged posts, sparking meaningful discussions around brand positioning, food innovation, and the role of Indian manufacturers in global supply chains.
📊 540K+ Impressions
👥 364K+ Reach
🔥 4,894+ Total Engagements
❤️ 4,231+ Likes
💬 626+ Comments
🔁 37+ Reposts
Why It Worked
✅ Narrative-Led Strategy: The “Intel Inside” metaphor resonated deeply with LinkedIn’s professional audience.
✅ Strong Creator Fit: We selected creators not by follower count, but by their ability to drive relevant, thoughtful engagement.
✅ Tight Turnaround, Flawless Execution: With just one day to create impact, every post had to land right, and it did.
✅ True Organic Reach: No paid media, just strategic creator voices and a strong core message.
Impact for HyFun Foods
This campaign gave HyFun Foods strong visibility on LinkedIn. It helped thousands of people understand how the food ecosystem really works, and how Indian brands like HyFun quietly support the fast-food industry by working behind the scenes.
The messaging sparked real curiosity. Many people learned, for the first time, about the important role Indian manufacturers play in shaping what’s on our plates and how these local brands contribute to the bigger picture.
Even though the campaign didn’t directly promote their retail availability, it also led to something unexpected: a lot of people discovered that HyFun products are available on Blinkit and Zepto, opening up a B2C visibility window. This ripple effect showed how one well-executed campaign can create impact beyond its original goal.
What the Client Had to Say
We believe great results come from genuine collaboration. Here is what Kashyap Sanghani, Brand Communications & E-commerce Lead at HyFun Foods, had to say about working with SimplifySocials:
His words capture what we strive for in every campaign: clarity, empathy, and execution that builds lasting impact.
Are You Ready to Own the Moment?
At SimplifySocials, we craft creator-driven campaigns that deliver real results, fast. Whether you’re launching a brand narrative or celebrating a milestone, we help you go live with impact.
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